Mobile Marketing Virtual Summit

YOUR HOST:
Kim Dushinski 

Kim Dushinski is the author of The Mobile Marketing Handbook and President of Mobile Marketing Profits, a Denver-based mobile marketing training company.What’s more, as CEO of the International Mobile Marketing Business Network, Dushinski is called upon to teach aspiring mobile marketing entrepreneurs from around the world how to start and build their own mobile marketing businesses.

Kim will moderate all of the virtual seminars throughout the MMVS Summit.

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Christina “CK” Kerley
How and Why to Proceed with B2B Mobile Marketing Now 

Christina Kerley, or “CK” as she is best known by, is the author of the seminal industry guide, “The Mobile Revolution & B2B”. A high-energy, highly engaging marketer, CK guides B2B companies through the opportunities and complexities of today’s fast-paced, forever-in-flux business landscape. Her combined specialties across core strategy, social media and mobile marketing result in programs that move the needle by creating real business impact, and bolstering the customer relationships critical to ROI.

Among the topics Christina “CK” Kerley will cover during her MMVS seminar are why she believes mobile marketing is a no-brainer for B2C marketers; the key differences between mobile marketing for B2B and B2C and the specific marketing tools she deems critical for B2B marketers.

Dan Hollings
Mobile Marketing Entrepreneurship:
Strategies, Tips & Ideas 

According to ABC News, Dan Hollings’ marketing campaign for the film The Secret, “is going to go down in history as the greatest case study of viral marketing ever done. Anywhere.” Often called “The Mr. Universe” of marketing, Dan is considered “go to guy” for the best blueprints and marketing strategies by thousands of business around the world. Graduates from Dan’s training programs have become industry leaders, authors, college lecturers, paid consultants and successful mobile marketers in their own right.

During his session during the IMMBN Mobile Marketing Virtual Summit, Hollings will discuss how to best build a business around mobile, what he considers the essential elements of mobile money-making success, the ins and outs of pricing services and why he believes customer reviews are a mobile marketing must.

Dave Sheehan
A Text Worth $120,000 – The Power Of $M$ 

GoMobileNow’s Dave Sheehan is perhaps best known for perfecting a Mobile Marketing System that helped him sell over $120,000 in shoes with just a single text message. Over the past 7 years, this professional mobile marketer has been helping people around the world revolutionize their businesses and organizations with mobile marketing.

Dave Sheehan will discuss his most famous mobile marketing triumph, what he believes mobile marketing consultants must do to leverage his experience for their own clients’ gains, what current technology he might utilize today were he to re-launch his text messaging campaign and why he is such a monstrous fan of mobile video.

Linda Daichendt
Creating Mobile Success In “This” Economy 

With 20+ years of corporate, small business and franchising experience, Linda Daichendt has become one of the industry’s foremost experts on executing new media in business. The CEO of Strategic Growth Concepts and award-winning blogger on the use of new media in growing a business, Daichendt is also the Founder and Executive Director of the Mobile Technology Association of Michigan; a Co-founder of Mobile Monday Michigan; and a Co-host/Co-producer of the international mobile marketing podcast series, ‘The Mobile Marketing Review’.

Linda Daichendt will discuss how Mobile Monday Michigan has managed to flourish in spite of economic hardships plaguing her part of the nation and which types of mobile marketing services are taking hold in Michigan and beyond.

PeggyAnne Salz
Mobile Marketing “Over There” – Stories From Around The Globe

Internationally acclaimed as a mobile marketing expert, Peggy Anne Salz is the chief analyst and founder of MobileGroove (formerly MSearchGroove), a top 50 influential technology site providing analysis and commentary on mobile search, mobile advertising, and social media. Peggy’s report, “Mobile Search & Content Discovery,” is regarded as the first in-depth study of its kind study on mobile search and content discovery technologies. Peggy is also the author of the Netsize Guide, an annual mobile industry almanac featuring analysis and exclusive interviews with 20+ industry influencers and executives.

During her seminar at the MMVS, Peggy will discuss her experience with global campaigns in the UK and across Europe, her take on the mobile retail/mobile commerce landscape and what she sees as the state of mobile marketing as a whole.

Roger Marquis
Successful 2D Bar Code (QR Codes) Strategies

An established thought leader in mobile marketing, Roger Marquis is the founder of 2D Barcode Strategy, a marketing consultancy that advises companies how to strategically use 2D barcode technology for marketing and general business purposes. Mr. Marquis also authors the only blog published in the U.S. generating objective analysis on the effectiveness of 2D barcode campaigns (www.2d-barcodestrategy.com). 

During his MMVS seminar, Roger Marquis will explain the inner workings of 2D Bar Codes, how a mobile marketing professional can integrate 2D bar codes into their mobile marketing services, the potential payoffs that using 2D bar codes can bring and some of the biggest blunders he’s witnessed by those underutilizing or improperly executing the technology.